Aaker on Branding

Aaker on Branding

Author: David Aaker

Publisher: Morgan James Publishing

ISBN: 9781614488323

Category: Business & Economics

Page: 220

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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Aaker on Branding
Language: en
Pages: 220
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Aaker on Branding
Language: en
Pages: 252
Authors: David A. Aaker
Categories: Brand name products
Type: BOOK - Published: 2015-04-08 - Publisher:

Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that answers these questions and more... Aaker on Branding presents in a compact form, the twenty essential principles of branding that
Brand Leadership
Language: en
Pages: 352
Authors: David A. Aaker, Erich Joachimsthaler
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand
Aaker on Branding
Language: en
Pages: 209
Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-02-01 - Publisher: Morgan James Publishing

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it