Data Analytics in Marketing, Entrepreneurship, and Innovation

Data Analytics in Marketing, Entrepreneurship, and Innovation

Author: Mounir Kehal

Publisher: CRC Press

ISBN: 9780429591686

Category: Computers

Page: 192

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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Data Analytics in Marketing, Entrepreneurship, and Innovation
Language: en
Pages: 192
Authors: Mounir Kehal, Shahira El Alfy
Categories: Computers
Type: BOOK - Published: 2021-01-12 - Publisher: CRC Press

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide
Data Analytics in Marketing, Entrepreneurship, and Innovation
Language: en
Pages: 182
Authors: Mounir Kehal, Shahira El Alfy
Categories: Computers
Type: BOOK - Published: 2021-01-13 - Publisher: CRC Press

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide
Data Analytics Applications in Latin America and Emerging Economies
Language: en
Pages: 272
Authors: Eduardo Rodriguez
Categories: Business & Economics
Type: BOOK - Published: 2017-07-28 - Publisher: CRC Press

This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book
Adoption of Data Analytics in Higher Education Learning and Teaching
Language: en
Pages: 434
Authors: Dirk Ifenthaler, David Gibson
Categories: Education
Type: BOOK - Published: 2020-08-10 - Publisher: Springer Nature

The book aims to advance global knowledge and practice in applying data science to transform higher education learning and teaching to improve personalization, access and effectiveness of education for all. Currently, higher education institutions and involved stakeholders can derive multiple benefits from educational data mining and learning analytics by using
Data Analysis and Decision Support
Language: en
Pages: 352
Authors: Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme
Categories: Mathematics
Type: BOOK - Published: 2006-03-30 - Publisher: Springer Science & Business Media

It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of