Disrupting Corporate Culture

Disrupting Corporate Culture

Author: David G. White, Jr

Publisher:

ISBN: 0367280868

Category: Cognitive science

Page: 264

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Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This is why culture shaping and change programs in organizations often amount to little more than sloganeering with minimal impact on the lived experience of employees. This book bridges the gap between the latest research on cognitive science and culture, providing a valuable guide for change leaders, CEOs, and practitioners on how to sustainably work with and change this important resource. It answers many of the major questions that have plagued culture work, such as: Why so many CEOs and management consultants preach culture change when so few culture interventions actually succeed. Why CEOs persist in believing "culture starts at the top" when virtually no research in anthropology supports that claim. Why most culture shaping approaches have no answer for how to effect culture in global companies. Why so many culture-shaping projects focus on corporate values despite the fact modern science shows why changing personal values is exceedingly difficult. What we are learning about culture from the last 30 years of cognitive science gives us the foundation for far more impactful and sustainable interventions than have been possible to date. This book explains why, showing how everyday business practices well beyond HR are key to culture change. Why? Because the brain's synaptic plasticity can only be altered through new, sustained and widespread organizational habits and routines. This groundbreaking, practical guide will show you finally how to realize the full power of culture as a transformational, empowering and competitive resource.
Disrupting Corporate Culture
Language: en
Pages: 264
Authors: David G. White, Jr
Categories: Cognitive science
Type: BOOK - Published: 2020 - Publisher:

Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This is why culture shaping and change programs in organizations often amount to little more than
Disrupting Corporate Culture
Language: en
Pages: 218
Authors: David G. White, Jr
Categories: Business & Economics
Type: BOOK - Published: 2020-08-18 - Publisher: CRC Press

Research in cognitive science over the last 30 years shows much of what we know about culture in the business world is based on myth, wishful thinking, outdated science, or is just plain wrong. This is why culture-shaping and change programs in organizations often amount to little more than sloganeering
Thank You For Disrupting
Language: en
Pages: 256
Authors: Jean-Marie Dru
Categories: Business & Economics
Type: BOOK - Published: 2019-06-05 - Publisher: John Wiley & Sons

The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements.
New Approaches to CSR, Sustainability and Accountability, Volume II
Language: en
Pages:
Authors: Kıymet Tunca Çalıyurt
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Springer Nature

Books about New Approaches to CSR, Sustainability and Accountability, Volume II
Disruptive Marketing
Language: en
Pages: 256
Authors: Geoffrey Colon
Categories: Business & Economics
Type: BOOK - Published: 2016-08-09 - Publisher: AMACOM

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications