Experiencing Design

Experiencing Design

Author: Jeanne Liedtka

Publisher: Columbia University Press

ISBN: 9780231550734

Category: Business & Economics

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In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.
Experiencing Design
Language: en
Pages:
Authors: Jeanne Liedtka, Karen Hold, Jessica Eldridge
Categories: Business & Economics
Type: BOOK - Published: 2021-07-13 - Publisher: Columbia University Press

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset
Experience Design
Language: en
Pages: 208
Authors: Peter Benz
Categories: Computers
Type: BOOK - Published: 2014-12-18 - Publisher: Bloomsbury Publishing

How can we design better experiences? Experience Design brings together leading international scholars to provide a cross-section of critical thinking and professional practice within this emerging field. Contributors writing from theoretical, empirical and applied design perspectives address the meaning of 'experience'; draw on case studies to explore ways in which
Experiencing Design
Language: en
Pages: 280
Authors: Jeanne Liedtka, Karen Hold, Jessica Eldridge
Categories: Business & Economics
Type: BOOK - Published: 2021 - Publisher: Columbia Business School Publishing

Individuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey.
Basics Interactive Design: User Experience Design
Language: en
Pages: 184
Authors: Gavin Allanwood, Peter Beare
Categories: Design
Type: BOOK - Published: 2014-04-24 - Publisher: A&C Black

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or
Experience Design
Language: en
Pages: 95
Authors: Marc Hassenzahl
Categories: Technology & Engineering
Type: BOOK - Published: 2010-07-07 - Publisher: Morgan & Claypool Publishers

In his In the blink of an eye, Walter Murch, the Oscar-awarded editor of The English Patient, Apocalypse Now, and many other outstanding movies, devises the Rule of Six -- six criteria for what makes a good cut. On top of his list is "to be true to the emotion