Innovation Games

Innovation Games

Author: Luke Hohmann

Publisher: Pearson Education

ISBN: 9780132702225

Category: Computers

Page: 176

View: 374

Download Now →

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
Innovation Games
Language: en
Pages: 176
Authors: Luke Hohmann
Categories: Computers
Type: BOOK - Published: 2006-08-28 - Publisher: Pearson Education

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann
Interactivity, Game Creation, Design, Learning, and Innovation
Language: en
Pages: 324
Authors: Anthony L. Brooks, Eva Brooks
Categories: Computers
Type: BOOK - Published: 2017-03-17 - Publisher: Springer

This book constitutes the proceedings of two conferences: The 5th International Conference on ArtsIT, Interactivity and Game Creation (ArtsIT 2016) and the First International Conference on Design, Learning and Innovation (DLI 2016). ArtsIT is reflecting trends in the expanding field of digital art, interactive art, and how game creation is
Handbook of Research on Serious Games as Educational, Business and Research Tools
Language: en
Pages: 1630
Authors: Cruz-Cunha, Maria Manuela
Categories: Education
Type: BOOK - Published: 2012-02-29 - Publisher: IGI Global

"This book presents research on the most recent technological developments in all fields of knowledge or disciplines of computer games development, including planning, design, development, marketing, business management, users and behavior"--Provided by publisher.
Advances in Chance Discovery
Language: en
Pages: 250
Authors: Yukio Ohsawa, Akinori Abe
Categories: Technology & Engineering
Type: BOOK - Published: 2012-08-01 - Publisher: Springer

Since year 2000, scientists on artificial and natural intelligences started to study chance discovery - methods for discovering events/situations that significantly affect decision making. Partially because the editors Ohsawa and Abe are teaching at schools of Engineering and of Literature with sharing the interest in chance discovery, this book reflects
Trends in Computer Aided Innovation
Language: en
Pages: 229
Authors: Noel León-Rovira, Su Cho
Categories: Technology & Engineering
Type: BOOK - Published: 2007-09-18 - Publisher: Springer Science & Business Media

Computer Aided Innovation (CAI) is a young domain, the goal of which is to support enterprises throughout the complete innovation process. This comprehensive book presents the most up-to-date research on CAI. It addresses the main motivations of the industrial sector regarding the engineering innovation activity with computer tools and methods.