International and Global Strategy
Language: en
Pages: 582
Authors: Torben Pedersen
Categories: Business planning
Type: BOOK - Published: 2014 - Publisher:

This authoritative collection, edited by a leading academic in the field of international and global strategy, brings together seminal papers published in the past 30 years. Areas covered in this important volume include the emergence of a global village, the advantages of a global strategy and the challenges of implementing
International and Global Marketing
Language: en
Pages: 439
Authors: Taylor W. Meloan, John L. Graham
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: McGraw-Hill/Irwin

This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
Total Global Strategy II
Language: en
Pages: 299
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Pearson College Division

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services,
A New Generation in International Strategic Management
Language: en
Pages: 340
Authors: Stephen B. Tallman
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

Stephen Tallman has put together an excellent tome by high-quality emerging scholars that provides cutting edge knowledge on the field of international strategy. The coverage is thorough, including more traditional topics such as the outcomes of internationalization (e.g., performance, innovation, risk reduction) and market entry modes of cross-border M&As and
International Strategy
Language: en
Pages: 390
Authors: David Collis
Categories: Business & Economics
Type: BOOK - Published: 2014-10-06 - Publisher: John Wiley & Sons

Books about International Strategy