Legends in Marketing - Jagdish N. Sheth
Language: en
Pages: 231
Authors: Johny K. Johansson
Categories:
Type: BOOK - Published: 2010 - Publisher:

Books about Legends in Marketing - Jagdish N. Sheth
Legends in Marketing - Jagdish N. Sheth
Language: en
Pages: 244
Authors: Adel I. el Ansary
Categories:
Type: BOOK - Published: 2010 - Publisher:

Books about Legends in Marketing - Jagdish N. Sheth
Legends in Marketing: Jagdish N Sheth
Language: en
Pages: 2132
Authors: Balaji C Krishnan
Categories: Business & Economics
Type: BOOK - Published: 2010-03-09 - Publisher: SAGE Publications Pvt. Limited

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section.
Legends in Marketing: Jagdish N Sheth
Language: en
Pages: 2132
Authors: Balaji C Krishnan
Categories: Business & Economics
Type: BOOK - Published: 2010-03-09 - Publisher: SAGE Publications Pvt. Limited

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section.
Legends in Marketing - Jagdish N. Sheth
Language: en
Pages: 212
Authors: Rajesh K. Chandy
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher:

Books about Legends in Marketing - Jagdish N. Sheth