Legends in Marketing: Philip Kotler

Legends in Marketing: Philip Kotler

Author: Jagdish N. Sheth

Publisher: SAGE Publications Pvt. Limited

ISBN: 8132105192

Category: Business & Economics

Page: 2435

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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.
Legends in Marketing: Philip Kotler
Language: en
Pages: 2435
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2012-02-06 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Philip Kotler
Language: en
Pages: 2435
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2012-02-06 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Philip Kotler
Language: en
Pages: 2435
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2012-02-06 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Philip Kotler
Language: en
Pages: 2435
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2012-02-06 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of
Legends in Marketing: Philip Kotler
Language: en
Pages: 2435
Authors: Jagdish N. Sheth
Categories: Business & Economics
Type: BOOK - Published: 2012-02-06 - Publisher: SAGE Publications Pvt. Limited

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of