Marketing Warfare

Marketing Warfare

Author: Al Ries

Publisher: McGraw Hill Professional

ISBN: 0071371125

Category: Business & Economics

Page: 216

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Marketing Warfare
Language: un
Pages: 216
Authors: Al Ries, Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 1997-11-22 - Publisher: McGraw Hill Professional

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Marketing Warfare: 20th Anniversary Edition
Language: un
Pages: 216
Authors: Al Ries, Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: McGraw Hill Professional

This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.
Summary: Marketing Warfare
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-10-14 - Publisher: Primento

The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s
Marketing
Language: en
Pages: 568
Authors: Michael John Baker
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Taylor & Francis

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Marketing Management: Text & Cases
Language: en
Pages: 538
Authors: Chandrasekar
Categories: Marketing
Type: BOOK - Published: 2010 - Publisher: Tata McGraw-Hill Education

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