New Age Capitalism

New Age Capitalism

Author: Kimberly J. Lau

Publisher: University of Pennsylvania Press

ISBN: 9781512820010

Category: Social Science

Page: 192

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The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness—cereal boxes claim that their contents can reduce the risk of heart disease, bars of aromatherapy soap seek to wash away our stresses, newspapers celebrate the wonders of the latest superfoods and herbal remedies. No longer confined to the domain of Western medicine, suggestions for healthy living often turn to alternatives originating in distant times and places, in cultures very different from our own. Diets from ancient or remote groups are presented as cures for everything from colds to cancer; exercise regimens based on Eastern philosophies are heralded as paths to physical health and spiritual wellbeing. In New Age Capitalism, Kimberly Lau examines the ideological work that has created this billion-dollar business and allowed "Eastern" and other non-Western traditions to be coopted by Western capitalism. Extending the orientalist logic to the business of health and wellness, American companies have created a lucrative and competitive market for their products, encouraging consumers to believe that they are making the right choices for personal as well as planetary health. In reality, alternative health practices have been commodified for an American public longing not only for health and wellness but also for authenticity, tradition, and a connection to the cultures of an imagined Edenic past. Although consumers might prefer to buy into "authentic" non-Western therapies, New Age Capitalism argues that the market economy makes this goal unattainable.
New Age Capitalism
Language: en
Pages: 192
Authors: Kimberly J. Lau
Categories: Social Science
Type: BOOK - Published: 2015-11-10 - Publisher: University of Pennsylvania Press

The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness—cereal boxes claim that their contents can reduce the risk of heart disease, bars of aromatherapy soap
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Language: en
Pages:
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Pages: 296
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Categories: Social Science
Type: BOOK - Published: 2008-04-28 - Publisher: John Wiley & Sons

This insightful and provocative journey through spiritual landscapes explores the ways in which spiritualities of life have been experienced and understood in Western society, and argues that today’s myriad forms of holistic spirituality are helping us to find balance in face of the stifling demands of twenty-first century living. An
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Approved Exposés on Otis C. Harrison's How to Save Black Americans from Themselves
Language: en
Pages: 178
Authors: George M. Sistrunk
Categories: Business & Economics
Type: BOOK - Published: 2018-07-27 - Publisher: Litfire Publishing, LLC

In these exposés the reader will come to understand how and why "New Age Capitalism, New Age Corporations and New Age Thinking" will give Black people the organized legal systems to empower ourselves. There is no real societal growth and development without viable and sustainable socioeconomic systems that can be