Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author: Bayraktar, Ahmet

Publisher: IGI Global

ISBN: 9781522505808

Category: Business & Economics

Page: 394

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Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Online Place Branding
Language: en
Pages: 248
Authors: Phoenix Lam
Categories: Business & Economics
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place
Online Place Branding
Language: en
Pages: 188
Authors: Phoenix Lam
Categories: Business & Economics
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place
Strategic Place Branding Methodologies and Theory for Tourist Attraction
Language: en
Pages: 394
Authors: Bayraktar, Ahmet, Uslay, Can
Categories: Business & Economics
Type: BOOK - Published: 2016-08-15 - Publisher: IGI Global

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and
Rethinking Place Branding
Language: en
Pages: 248
Authors: Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth
Categories: Business & Economics
Type: BOOK - Published: 2014-11-25 - Publisher: Springer

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading
Place Branding
Language: en
Pages: 342
Authors: Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar
Categories: Business & Economics
Type: BOOK - Published: 2019-11-28 - Publisher: Routledge

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.