Public Relations Campaigns

Public Relations Campaigns

Author: Regina M. Luttrell

Publisher: SAGE Publications, Incorporated

ISBN: 150633251X

Category: Language Arts & Disciplines

Page: 304

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Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Public Relations Campaigns
Language: en
Pages: 304
Authors: Regina M. Luttrell, Luke W. Capizzo
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-03-08 - Publisher: SAGE Publications, Incorporated

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you
Planning and Managing Public Relations Campaigns
Language: en
Pages: 200
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It
Public Relations Campaigns and Techniques
Language: en
Pages: 280
Authors: Fran R. Matera, Ray J. Artigue
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000 - Publisher: Pearson College Division

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a
Public Relations Campaigns
Language: en
Pages: 240
Authors: Mark Sheehan, Robina Xavier
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Oxford University Press

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on
Public Relations Campaigns
Language: en
Pages: 304
Authors: Regina M. Luttrell, Luke W. Capizzo
Categories: Business & Economics
Type: BOOK - Published: 2018-02-05 - Publisher: SAGE Publications

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you