The Age of Influence

The Age of Influence

Author: Neal Schaffer

Publisher: HarperCollins Leadership

ISBN: 9781400216376

Category: Business & Economics

Page: 288

View: 822

Download Now →

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
The Age of Influence
Language: en
Pages: 288
Authors: Neal Schaffer
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: HarperCollins Leadership

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the
Volatility and friction in the age of disintermediation
Language: en
Pages: 256
Authors: Tim Sweijs, Stephan De Spiegeleire , Sijbren de Jong, Willem Oosterveld , Hannes Roos, Frank Bekkers , Artur Usanov, Robert de Rave, Karlijn Jans
Categories: Business & Economics
Type: BOOK - Published: 2017-02-20 - Publisher: The Hague Centre for Strategic Studies

Events unfolded once again at a swirling pace in 2016. Terrorists hit Europe’s capital in March. The British population voted for Brexit in June. Turkish armed forces failed to topple Erdoğan in July. A resurgent Russia flexed its military muscles again in the Middle East and actively interfered in American
Law in the Age of Pluralism
Language: en
Pages: 312
Authors: Andrei Marmor
Categories: Law
Type: BOOK - Published: 2007-12-31 - Publisher: Oxford University Press

Law in the Age of Pluralism contains a collection of essays on the intersection of legal and political philosophy. Written within the analytical tradition in jurisprudence, the collection covers a wide range of topics, such as the nature of law and legal theory, the rule of law, the values of
The Influence of the Age of Ferric Arsenate on Its Peptization
Language: en
Pages: 9
Authors: Edwin Cowles Andrus, George David Hubbard, Harriet G. Bray, Harry Nicholls Holmes, Mary Grace Springer, Paul Henry Fall, Robert Allyn Budington, Samuel Robinson Williams, Sir Robert A. Hadfield, Alden Emery, Donald Hoover Cameron, I. S. Bowen
Categories: Arsenates
Type: BOOK - Published: 1921 - Publisher:

Books about The Influence of the Age of Ferric Arsenate on Its Peptization
Participation in the Age of Globalization and Information
Language: en
Pages: 398
Authors: Panu Kalmi, Mark Klinedinst
Categories: Business & Economics
Type: BOOK - Published: 2006-01 - Publisher: Emerald Group Publishing

This volume of Advances in the Economic Analysis of Participatory and Labor-Managed firms consists of twelve original and innovative articles. The first four papers relate to the growing literature on employee participation and firm performance. The second group of papers looks at the impact of ownership structures into managerial compensation