The Age of Influence

The Age of Influence

Author: Neal Schaffer

Publisher: HarperCollins Leadership

ISBN: 9781400216376

Category: Business & Economics

Page: 288

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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
The Age of Influence
Language: en
Pages: 288
Authors: Neal Schaffer
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: HarperCollins Leadership

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the
Digital Influence Warfare in the Age of Social Media
Language: en
Pages: 303
Authors: James J. F. Forest
Categories: Political Science
Type: BOOK - Published: 2021-09-30 - Publisher: ABC-CLIO

This book brings together three important dimensions of our everyday lives. First is digital—the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence—the most effective ways people can be persuaded, in order to
Volatility and friction in the age of disintermediation
Language: en
Pages: 256
Authors: Tim Sweijs, Stephan De Spiegeleire , Sijbren de Jong, Willem Oosterveld , Hannes Roos, Frank Bekkers , Artur Usanov, Robert de Rave, Karlijn Jans
Categories: Political Science
Type: BOOK - Published: 2017-02-20 - Publisher: The Hague Centre for Strategic Studies

Events unfolded once again at a swirling pace in 2016. Terrorists hit Europe’s capital in March. The British population voted for Brexit in June. Turkish armed forces failed to topple Erdoğan in July. A resurgent Russia flexed its military muscles again in the Middle East and actively interfered in American
Law in the Age of Pluralism
Language: en
Pages: 312
Authors: Andrei Marmor
Categories: Law
Type: BOOK - Published: 2007-12-31 - Publisher: Oxford University Press

Law in the Age of Pluralism contains a collection of essays on the intersection of legal and political philosophy. Written within the analytical tradition in jurisprudence, the collection covers a wide range of topics, such as the nature of law and legal theory, the rule of law, the values of
Ireland in the Age of Revolution, 1760–1805, Part I
Language: en
Pages: 1200
Authors: Harry T. Dickinson
Categories: History
Type: BOOK - Published: 2021-02-25 - Publisher: Routledge

The latter half of the eighteenth-century saw Irish opposition movements being greatly influenced by the American and French revolutions. This two-part, six-volume edition illustrates the depth and reach of this influence by publishing pamphlets dealing with the major political issues of these decades.