The Customer Rules

The Customer Rules

Author: Lee Cockerell

Publisher: Currency

ISBN: 9780770435615

Category: Business & Economics

Page: 208

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The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.
The Customer Rules
Language: en
Pages: 208
Authors: Lee Cockerell
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: Currency

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year
The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
Language: en
Pages: 272
Authors: C. Britt Beemer, Robert L. Shook
Categories: Business & Economics
Type: BOOK - Published: 2008-09-07 - Publisher: McGraw Hill Professional

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust
Your Customer Rules!
Language: en
Pages: 272
Authors: Bill Price, David Jaffe
Categories: Business & Economics
Type: BOOK - Published: 2014-12-08 - Publisher: John Wiley & Sons

What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and
The Customer Rules
Language: en
Pages: 233
Authors: Lee Cockerell
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Profile Books

Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but
Your Customer Rules!
Language: en
Pages: 272
Authors: Bill Price, David Jaffe
Categories: Business & Economics
Type: BOOK - Published: 2014-11-13 - Publisher: John Wiley & Sons

What you need to know about your customers Now more than ever, every interaction you have with customers iscritical. Customers today have unlimited information at theirfingertips—and can influence the purchase decisions andbehaviors of millions of others. With this comes a shift in thebalance of power, and every company must come